Friday, May 27, 2011

Sort It Out - A Video PSA

This is a video public service announcement promoting the cause of sorting waste to facilitate processing (and in the long run, composting and recycling more things!)

I made use of simple text, movement, and colour to get the message across

A public service announcement from Toms Black and the Crescent School Environmental Action Committee.

Permission granted by Caribou for the track 'Pelican Narrows' off the album 'The Milk of Human Kindness'.

Sort It Out.

Sort It Out - Poster #1

This is poster number one of two that I am using to promote the cause of sorting waste so it can be processed properly. It is part of my media arts final summative.

Sort It Out - Poster #2 with Reflection

Media Arts Final Summative Poster #2: Sort It Out

This particular poster employs my tagline, “Sort It Out” in a way that utilizes the rule of thirds by dispersing centred text into three even horizontal sections of the picture plane. I took advantage of two simple universal symbols and displayed them in complementary colours to get my basic message across to the audience without the use of words. I used a very subdued monochromatic background (of an orange hue) with an interesting texture to help the brightly coloured symbols in the foreground of my poster really “pop”. I placed a faint image of fluffy organic-shaped clouds along the middle third of the poster to contrast the geometric shapes in my background. I then used a soft, translucent brush stroke (again very subdued) along the middle third of the picture plane in a complementary blue hue to vary things up and work with the orange in my background. I faded out my tagline slightly, and added a call to action in smaller but darker text between words of my tagline for an interesting but effective textual arrangement.

Overall, I am very pleased with the result of my poster (and other assignments) and believe I have progressed greatly in media arts over the school year.