Taking an image of a Nike Waffle XC spike (with no shadow and a white background), I used the magic wand tool to select the spike and deleted the white background. Next, I created a new layer with no colour and put it behind the layer with the spike. Then I clicked Edit>Fill and changed the colour to white. After, I selected the spike layer, and using the fx icon in the Layers Palette, I dropped a shadow, adjusting the angle, opacity, distance, spread, size and noise to make it seem more realistic. Shadows are guaranteed to make anything with a plain white background much, much cooler.
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